From Frustration to Engagement: How We Revamped Veggie Fest’s Digital Presence
The Challenge
Veggie Fest Chicago faced two issues: its digital presence lacked energy, and visitors struggled to find key event details. We captured dynamic videography and photography to highlight the festival’s vibrancy, then redesigned the website for easier navigation and quicker access to essential information.
What We Did
Event Videography: Captured high-energy footage of performances, vendors, and behind-the-scenes moments to set the tone for the campaign.
Social Content Production: Created engaging reels and short-form clips to amplify the festival’s atmosphere and expand its digital reach.
Website Revamp: Redesigned the site with a mobile-first approach, streamlining navigation and improving visuals to cut search time by 50%.
Impact
20,000+ Registrations: Achieved in three months, significantly boosting attendance.
Enhanced Usability: Users found key details 50% faster.
Social Engagement Surge: Dynamic videography and tailored content drove a major increase in online interaction.
